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Visiting Address

Regeringsgatan 44 , Stockholm


Vélosophy Cycles AB
Börjesonsvägen 51
168 50 Bromma

SE VAT. 556994-0843
Board Residence: Stockholm


+46 (0) 705 97 26 23

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Jimmy Östholm

Founder and CEO

An inspiration to all, Jimmy is Swede with a heart for design, creativity and entrepreneurship. 

Over many years, Jimmy has been part of creative teams leading new and existing projects to success. He runs a successful bike café concept in the centre of Stockholm, was founder of Liberty Stockholm, Design and brand consultants, and even a ski school in the North of Sweden.  His strong background in branding and design has lead to his latest project Vélosophy, lifestyle bicycles with a promise and agreement with Unicef to send one to a girl in Ghana for every one sold.

Jimmy is inspired by life and treasures the unusual.

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Stefan Rudberg


Stefan is a project manager with a wide experience within entrepreneurship. He has a vast knowledge in leadership, within retail, which is based on his expeditions and outdoor activities. He loves to work with people and create relationships. Through out his career his been working in sales organisations on different levels and within human resources as a recruiter.

He’s a bicycle enthusiast and have been working in the bicycle industry for the last five years. Environmental- as well as sustainability questions is something close to Stefan’s heart.

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Fredrik Widén

Director Marketing & Communications

Fredrik Widén is a marketing entreprenuer and has with his nearly twenty years in the business a broad experience of working with both startups and large international established brands (With everything from cars to beverages).

He has held positions at senior level in Sweden's three largest advertising agencies and has worked as Head Of Marketing at eg. SVT, the Swedish Public Broadcaster.

He is used to run large, complex and international projects including all types of media. And working from strategic issues as well as implementation. Fredrik has a has over seventy national and international Advertising Awards including Clio, New York Advertising Awards and Cannes Lions.